October 16, 2020

Pets Choice strikes deal for The Animate Company assets – Insider Media

Pets Choice strikes deal for The Animate Company assets - Insider Media
Pets Choice strikes deal for The Animate Company assets - Insider Media

Blackburn-headquartered Pets Choice has agreed to purchase the assets and goodwill of The Animate Company.

The latter – which is based in Ripponden – manufactures and distributes a range of pet bedding including duvets, blankets, bean bags, LED collars and harnesses, as well as dog coats, leads and toys.

From 1 November, all deliveries of Animate products will be delivered and invoiced by Pets Choice.

Paul Sivyour, managing director of Animate, said: “We have built our family business successfully since 1996, acquiring Outhwaite Pets in 2012, and now is the time for Jackie and myself to retire and leave our business in the secure hands of Pets Choice.

“Our company brands have huge potential, and I am sure that Pets Choice will continue to drive sales, develop the range and take Animate to the next level.”

Tony Raeburn, chief executive of Pets Choice, added: “This is a very exciting acquisition for us that increases our offering to the trade.

“We are excited to be expanding into pet accessories and are looking forward to building on the solid base that Paul and Jackie have created and working to develop the brands further.”